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CASE STUDY | B2B GROWTH MARKETING

Building a stronger Host Partner pipeline for Alpha Cohort Fellowship.

RavenSilk supports Alpha Cohort Fellowship across paid media, email marketing, outreach strategy, website messaging, social content, campaign creative, analytics, and ongoing optimization. The work is centered on reaching qualified Host Partners, strengthening ACF’s digital presence, and building a more intentional lead-generation system that connects awareness, outreach, and conversion.

Rather than treating each channel as a separate tactic, the goal has been to create a cohesive marketing ecosystem that supports both sides of ACF’s mission: connecting students with meaningful professional opportunities and helping businesses access motivated emerging talent.

1. Website + Conversion Strategy Website messaging and conversion strategy designed to communicate ACF’s value to both students and prospective Host Partners, with clearer positioning, calls to action, and audience pathways
2. B2B Lead Generation + LinkedIn Paid LinkedIn campaigns, audience targeting, lead-form strategy, creative development, and ongoing optimization focused on reaching qualified businesses and expanding the Host Partner pipeline.
3. Host Partner Marketing Collateral Employer-facing campaign materials created to translate ACF’s program into a clear business value proposition, from pre-vetted talent and structured support to meaningful community impact.
4. Social Content + Thought Leadership Organic social strategy and creative development across Instagram and LinkedIn, combining educational content, employer messaging, student opportunities, and program awareness within a consistent brand presence

The Challenge

Alpha Cohort Fellowship needed a more cohesive marketing system to support Host Partner acquisition, strengthen its digital presence, and better communicate its value to both students and employers.

The Approach

RavenSilk supports ACF across paid media, LinkedIn strategy, email marketing, outreach, website messaging, social content, campaign creative, analytics, and ongoing optimization. The focus is on connecting each channel around a shared growth objective rather than treating them as separate tactics.

Scope of Work

Paid media strategy • LinkedIn campaigns • Email marketing • Social content • Website messaging • Lead generation • Outreach strategy • Analytics • Campaign creative

RavenSilk supports Alpha Cohort Fellowship across paid media, LinkedIn strategy, email marketing, outreach, website messaging, social content, campaign creative, analytics, and ongoing optimization. The focus is on building a more cohesive marketing system that reaches qualified Host Partners, strengthens ACF’s digital presence, and connects each channel around shared growth goals. Rather than treating marketing as a series of one-off tactics, the work is designed to improve visibility, sharpen messaging, support lead generation, and create a stronger foundation for long-term growth.

Need a smarter growth strategy?

RavenSilk helps growing organizations connect strategy, creative, lead generation, and analytics into a more intentional marketing system.

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